Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after

Reliance’s intention to establish a niche in the ultra-fast fashion market, competing with sites such as Myntra, H&M, and Zara, is demonstrated by the release of a Shein India app. The following are important components of the competitive strategy:

Ultra fast-fashion giant Shein has made its return to India's consumer market after a five-year hiatus thanks to a strategic collaboration with Reliance Retail.