SHEIN app makes comeback in India

Shein app relaunches in India with Reliance partnership
Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after
Billionaire Ambani's Reliance brings Shein back to India after 2020 app ban
Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.
Reliance revives Shein fashion app in India after five-year ban
Ultra fast-fashion giant Shein has made its return to India's consumer market after a five-year hiatus thanks to a strategic collaboration with Reliance Retail.
Shein is back in India after 5 years, but why was it banned in 2020?
Gen Z’s favourite fast-fashion label has made a comeback in India. Reliance has launched an app to sell Shein’s products in the country under a licensing deal. The app was banned in 2020 by the govern
Shein Relaunches in India with Reliance: What You Need to Know
Reliance’s intention to establish a niche in the ultra-fast fashion market, competing with sites such as Myntra, H&M, and Zara, is demonstrated by the release of a Shein India app. The following are important components of the competitive strategy:
The Ambanis bring back fashion app Shein to India after ban; here’s all we know so far
Shein, a brand known for its vast selection of low-cost Western fashion, was among several Chinese apps banned in India in 2020 due to data security concerns following a border dispute between the two
Shein re-enters India market after 5-year ban through Reliance Retail
Chinese online fast fashion brand Shein has re-entered the India market almost five years since its ban through the country's leading retailer Reliance Retail.
Shein Partners with Reliance Retail to Make a Comeback in India After its Five-Year Ban
Shein has partnered with Reliance Retail, owned by Mukesh Ambani. The Shein India Fast Fashion app is now accessible on both Google Play Store and Apples App Store.
Shein's Comeback: Fast Fashion's Return to India with Reliance Retail Partnership
Chinese fast fashion giant Shein has re-entered India's market by partnering with Reliance Retail. The brand, now Singapore-based, offers affordable fashion products via its app, which sees strong uptake in India.
Chinese fashion giant Shein re-enters India five years after ban
Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.
Shein — youth's most loved fast-fashion brand returns to India
Shein, the global fast-fashion brand, has made its return to India with a dedicated mobile app, nearly five years after being banned in 2020. The app, launched by Reliance Retail, is now available on Android and iOS,
After a 2020 ban, Shein has regained access to the world's biggest consumer market
Shein has entered an agreement with Mukesh Ambani's Reliance Industries to sell products under a new platform called Shein ...
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Shein Is Back In India With Ultra-Low Priced Products — But At What Cost?
Popular for its low-cost fashion, the brand is notorious for its environmental impact and poor working conditions at its ...