Proving that “alternative” TV/CTV media currencies work now for marketers, media-measurement company VideoAmp said that in ...

OpenAI co-founder Sam Altman and FBI Director Christopher Wray gave their perspectives on AI in "AI and the Future of Us," ...

Citing a strong macroeconomy and demand for digital and CTV advertising, it is Magna's fifth consecutive upgrade since ...

The campaign celebrates Violife's dairy-free cream cheese becoming the number-one brand in the category by unit sales.

Despite the concerns, the use of GAI is rising and only 9% of brands say they have no current plans to use the technology for ...

Overall industry-wide TV/streaming viewing was flat vs. July, according to Nielsen, as some individual streamers declined in ...

The ANA, IAB, 4As and others are asking California Governor Gavin Newsom to veto a bill that would require browser developers ...

The House of Representatives has scheduled a Wednesday markup of the controversial Kids Online Safety Act, which would ...

This Wednesday Interpublic’s Momentum Worldwide will bring its 1,000-plus employees together to explore wellness and the ...

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Walmart's plans to use its ad business and other digital services to build an Amazon-like flywheel strategy to expand media ...

The Havas-commissioned study combines Lumen Research's predictive attention models with Brand Metrics' brand lift studies to ...