Nielsen Adds Attention Measurement from Realeyes
Dec 19, 2024 · Nielsen has enhanced its Outcomes measurement suite via a collaboration with attention measurement firm Realeyes. The upgrade aims to 'bridge creative evaluation with brand and sales lift' to help clients produce more effective ads.
Daily Research News Online no. 37681 - Christmas and New Year
Dec 19, 2024 · We welcome suggestions and comments and you won't get an automated reply! +44 (0)20 7515 6040. Follow DRNO on...
Stagwell Buys Media Monitoring Company Unicepta
Dec 19, 2024 · We welcome suggestions and comments and you won't get an automated reply! +44 (0)20 7515 6040. Follow DRNO on...
NIQ Promotes and Hires for Senior India, US Roles
Retail data giant NIQ has announced the promotion of 25-year company veteran Joe Ellis to Managing Director of its India business, based in Mumbai; and the appointment of Dan Bonert as its new Head of Retail Media in North America. NIQ, which grew out of Nielsen's Buy division and Nielsen Connect ...
Radius Global MR Buys Texas Firm Illuminas
Jan 7, 2025 · NYC-headquartered full service firm Radius Global Market Research has acquired Austin, Texas-based Illuminas North America. Radius was founded in 1960, has offices across the US and globally, and offers the Brand Growth Navigator framework to clients in sectors including technology, financial services and consumer goods, promising to help them align insights with strategic priorities to ...
Daily Research News Online no. 37711 - Futurum Hires President …
Jan 8, 2025 · In Austin, Texas, technology research, media and advisory firm The Futurum Group has announced the appointment of former GfK researcher Dan O'Brien as President and COO. He joins from IBM where he was VP of Analyst Relations. At IBM, O'Brien (pictured) led one of the largest AR teams in the world ...
Welcome to MrWeb - The Market Research Industry Online
MrWeb. The Market Research Industry Online. Established in 1998, based in London, UK, and independent of any other MR company or organisation. We provide the largest list of current MR vacancies anywhere, the leading global daily news source for the industry, and a wide range of other services for those working in it.
Daily Research News Online no. 37720 - US Panel Launch for …
Following its acquisition of Netquest in December, Paris-based research tech and panels company Bilendi & respondi has launched a proprietary panel in the USA. The firm says the new US panel comes in response to growing client demand for high-quality panels and gives it 'a diverse and trustworthy ...
Senior APAC Hires for Booming MR Software Firm Walr
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Daily Research News Online no. 37744 - New CEO for Cision
Jan 16, 2025 · PR and corporate comms solutions group Cision has appointed Guy Abramo as its new CEO, effective immediately. The job has been vacant since the departure of Cali Tran in November. Cision provides consumer and media intelligence, engagement and communication solutions for clients including PR and ...